Irene balances empathy and creativity with a pragmatic and hands-on approach.

Visions, concepts and products are developed for both the professional and the consumer markets.  Studies of end-users experiences and perceptions, market developments, materials and technological opportunities are always the starting point of the design concept. 
Insight into the designs at an early stage by means of models and tests will give ample opportunity for inspiring feedback. Multi-disciplinary collaboration and close co-operation with manufacturers and suppliers ensures a strong end result.